Families Helping Families

Gerald “Jerry” Schroer, Sr. was well known for being a leader in healthcare and a respected entrepreneur in the Canton community. What people may not know is that he kept a quiet presence as a generous individual, always looking out for others.

In 1973, Jerry and his wife, Sue, founded The Schroer Group, a familyowned company that serves patients statewide through entities such as Altercare, Absolute Health Services and Avalon Foodservice. Nearly everyone has come into contact with these diverse companies in one way or another, whether for rehabilitation therapy, skilled nursing care, pharmacy services or food distribution.

Jerry’s initial business vision was to echo the Schroer family mantra – “Pay it back!” – to serve the community through restoring the health and quality of life with top-notch care and compassion. Now with 19 nursing homes in Ohio (and one in Michigan), along with 14 related companies, The Schroer Group’s success is widely attributed to the family culture and compassionate treatment of its employees.

Employee happiness and well-being have always been at the heart of The Schroer Group’s companies.

“For those who knew my dad or know my mom, you know how much they value our employees as the key to our success,” said Jerry Schroer, Jr., who now serves as CEO of The Schroer Group.

When Jerry Sr. heard of an employee facing a financial hardship or devastating tragedy, he couldn’t stand by without lending a hand.

“Throughout the years, my parents would come across situations where employees needed money for a car repair, or needed assistance with a medical bill, or a tragedy occurred in their family,” explained Jerry Jr. “My dad would oftentimes help them quietly, oftentimes not wanting anybody to know. He did so because he truly cared, because they truly cared.”

After Jerry Sr. passed away in 2015, it was important to the family organization to carry on his legacy of helping others.

An employee foundation was created through Stark Community Foundation as a way to honor Jerry’s legacy of giving back to employees when they need it most. In Jerry’s Footsteps Endowment Fund helps employees who have fallen on hard times by providing emergency assistance.

Grants are available to employees of The Schroer Group who are experiencing unforeseen emergencies such as a life-threatening medical situation or a catastrophic hardship which they cannot handle financially.

Made possible by employees for employees, In Jerry’s Footsteps is a true testament to Jerry’s loyalty to his staff.

“It’s about families helping families,” said Jerry Jr. “Together, we can take the first step in following in Jerry’s footsteps.”

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